Upon graduating from Peru State College in 1993 Tracy was looking for a career that would provide her with professional growth opportunity, personal flexibility and the ability to have a positive impact on the lives of people she encountered.
After careful consideration of all her options, Tracy decided to follow her father, John Shannon and join Northwestern Mutual as a financial representative. In 1996 John passed away following a battle with lung cancer and Tracy began to work with the clientele he had developed relationships with, in addition to her existing clientele.
Tracy has seen many changes to Northwestern Mutual and the financial services industry, but the one thing that has remained constant is creating relationships with people and working with them to assist in achieving their goals and dreams.
Tracy earns and maintains the respect of her peers through a practice that performs on a consistent basis while never compromising the ethical values that her father instilled in her and that she wishes for her two boys. Through this foundation of excellence Tracy has developed the NorthStar Wealth Navigation team to ensure their clients are cared for, for generations to come.
Education
- Peru State College, Accounting (Bachelor of Science)
- Peru State College, Business Management (Bachelor of Science)
Associations and Memberships
Tracy VanDyke is a member of the National Association of Insurance and Financial Advisors. The mission of NAIFA is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of our members.
NAIFA is a national nonprofit organization representing the interests of more than 70,000 insurance and financial advisors nationwide, through its federation of over 900 state and local associations. Founded in 1890, NAIFA is the nation's largest financial services membership association.
Tracy is a member of the Million Dollar Round Table, the Premier Association of Financial Professionals. Founded in 1927, MDRT provides its members with resources to improve their technical knowledge, sales and client service while maintaining a culture of high ethical standards.
MDRT's mission is to be a valued, member-driven international network of leading insurance and investment financial services professionals who serve their clients by exemplary performance and the highest standards of ethics, knowledge, service and productivity.
Tracy also served on the Financial Representative Association (FRA) board for Northwestern Mutual from 2013-2019. She also held the title of President from 2018-2019. FRA bridges relationships and concepts between the Financial Representatives in the field and Home Office.
Awards and Recognition
- The National Association of Insurance and Financial Advisors (NAIFA)
- National Association of Women Business Owners (NAWBO)
- Women in Financial Services (WIFS) Awards and Recognition
- Association for Advanced Life Underwriters (AALU)
- Five Star Pathfinder
- Forbes Top Women Wealth Advisor 2021-2022
- Forbes Best-in-State Wealth Advisor 2021-2022
- Million Dollar Round Table 2000, 2002, 2004-2022
- Forum Qualifier 2014, 2016, 2018-2021
- Lives Leader Summit 2015, 2017-2021